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About Us

Who are we?

KIRR – short for Keeping It Real & Raw, focuses on building a safe and clean community and make a sustainable lifestyle more accessible to you.

We keep our products as real and raw as possible by using sustainable ingredients and materials. We are honest and transparent about our products and we provide as much information as possible on each product so that our consumers can consume or use safely.

At KIRR, you will find some of the best eco-friendly products on the market, from ingredients, beauty to jewelry, homeware and slow fashion. We also aim to reduce waste by offering packaging that can be reused where possible.

We are a small platform with a huge mission of making the world a better place together with you.

Every little act counts, read on to find out how you can make a difference.

Did you know?

According to a HKU research team, Hong Kong’s excessive appetite for meat causes the city to be one of the world’s highest greenhouse gas emitter. 3382 tons of food waste are disposed of in landfills each day in Hong Kong. This is equivalent to the weight of 7.3 fully-loaded Boeing 747s.

The fast fashion scene in HK is also damaging the environment. More than 340 tons of textile waste is dumped each day into the city’s overflowing landfills, according to the city’s Environmental Protection Department.

Massive increases in human population, urban development and consumption of renewable natural resources in the last century have created an imbalance in human’s relationship with our planet.

In Hong Kong, our daily consumption at individual, family and business level accounts for 76 per cent of Hong Kong’s Ecological Footprint. According to WWF, Hong Kong people are living beyond the earth’s limits. We need 3.9 Earths if everyone led the lifestyle of Hong Kong people.

What exactly is Sustainable Living?

It seems there is no one straight answer to this question. We feel that a sustainable lifestyle can’t be defined by the book because it has so many labels like green & eco-friendly living, conscious living, eco-conscious, minimalism, conscious consumption, zero waste etc.

The bottom line is that a sustainable lifestyle can mean different things to different people. Have your own definition and get a head start of it!

Living in a more sustainable lifestyle is not complicated. There are so many little things you can do in your daily life that can make a big impact over time. Doing something is always going to be better than doing nothing. Something as simple as putting a plastic bottle in a recycling bin is very important. These small acts require so little effort but can make a huge impact to our planet when everyone is taking this small step.

“It’s not about perfection. It is about making better choices.”

No one has this sustainable living thing down 100%, it is almost not possible for many of us. No matter how many changes you make at home there will be times when you have no choice but to choose the unsustainable option, especially when you live in a metropolis like Hong Kong. These things happen and it does not mean you are less committed to your sustainable lifestyle.

Tips on Living Sustainably


Only buy or order what you can consume to reduce food waste.

Avoid single use bottles and utensils. Bring your own bottles and utensils.

Choose organic food or food from low carbon food production. This reduced not only the toxins released into the environment but also the need for fossil fuel to create those chemicals.

Eat less meat. Animal-based food is typically much less energy efficient than grains, vegetables, legumes, seeds, and fruits.



Bring your own bag and stay away from plastic bags and over packaged products. Switch to reusable bags when we shop.

Recycle used paper, plastic, metals and batteries to reduce packaged products. Start using natural cleaners to reduce the amount of plastic packaging being made, and the amount of chemicals that are being introduced to the water system.

Change your washing habits. We wash everything too much. Not only has science discovered that our over emphasis on being clean has reduced our natural immune resistance to diseases, but each person wastes tremendous amounts of water when they bathe, wash dishes or do laundry.



Shop smarter by choosing environmentally friendly products.

Buy products with less packaging. The excess packaging will end up going to your trash and from there goes to landfills in most cases. It only further contamination the environment but also pose serious health effects to humans and animals.

Shift your lifestyle away from consumption and toward more sustainable activities. Ditch the electronics and spending time in nature.



Choose sustainable makeup or go makeup free! Sustainable make up is made with natural and organic ingredients that are free from harsh chemical. Also, sustainable makeup is often designed with packaging that is recyclable so you will not find yourself contributing more waste to landfill.

Use organic face cleanser, toothbrush and scrub. Use reusable cotton pads for your face or when removing makeup.

Don’t leave the water running when cleaning your face or brushing your teeth.

Use  organic shampoo bars to reduce packaging.